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Thursday, April 29, 2010

Ji Lee: The Transformative Power of Personal Projects

Ji Lee’s 99% speech was a simply crafted and delivered eloquently to deliver his message of doing things that you enjoy and in which you are personally invested.

Bored with his ad agency gig and the uninspiring work he was producing, Ji Lee – now Creative Director of Google Creative Lab – decided to take matters into his own hands in 2002. The result was the ad-spoofing Bubble Project, in which Lee placed blank speech bubbles on ads around New York City. The masses responded and the project went viral, gaining Lee recognition and ultimately forwarding his professional career. Here, Lee talks about how he created, financed, and marketed the project single-handedly.
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